Ad Serving, Auditing and Specifications
Ad Serving and Auditing
All websites managed by CyberAd Media, Inc. utilize DoubleClick's DART technology to serve ads, audit delivery and traffic, manage campaigns and develop reporting. DART is the most respected and up-to-date technology for distributing and tracking ad results. DART was recently rated the #1 ad management tool by Forrester Research. This technology allows ad agencies flexibility for campaign delivery: creative is easily and quickly changed, zip code and area targeting are available as is newsletter auditing.
One of the Internet's most powerful benefits is the ability to measure campaign performance immediately and make necessary changes on the fly. DART offers the most comprehensive and flexible reporting available on the Internet with over 200 reporting possibilities. We provide 24-hour, online reports to help advertisers monitor their campaigns, analyze traffic and realize the best return on investment possible.
DART enables CyberAd Media, Inc. to dynamically target ads to their audience with an unmatched level of control and review the results with the industry's most sophisticated ad reports. Global advertisers such as Microsoft, American Express, Revlon, IBM, Heineken, and Toyota rely on DART to reach their customers and measure ad campaign effectiveness on a daily basis.
DoubleClick provides a wide range of targeting functionality to CyberAd Media, Inc. online magazines allowing advertisers to profile the audience they wish to target. These profiles can be specific or generic. Targeting can be based on the following criteria:
- Interest Category
- Search Keyword
- Editorial Keyword
- User's Geographic Location - Zip or Area Codes
- High Level Internet Domain Type
- Organization Type
- Organization Name
- Organization Size or Revenue
- Service Provider
- User's Operating System
- Browser Type
Additionally campaign delivery can be further controlled by:
- Days and hours client wishes to display Ad Banners
- Control ad viewing frequency and Ad Banner series
Third Party Audience Auditing
WomanMotorist.com's audience is audited by Verified Audit Circulation Corporation (VACC). VACC is the three largest providers of third party audience audits in the United States. In addition to Woman Motorist.com a few of their clients include: Los Angeles Daily News, Houston Chronicle, Times Mirror, Miami Herald, Long Beach Press Telegram, Chicago Tribune, Copley Newspapers, Harte Hanks Newspapers among many others. Copies of the year 2000 audit are available upon request.
Media Served and File Sizes
Because of our relationship with DoubleClick, all advertising formats are available to advertisers. Among the ad types that we can serve are: rich media, html banners, animated banners of all forms. Maximum file size is determined by DoubleClick. Currently the maximum file size is 15K for a 468 x 60 ROS banner.